Impacts of Online Marketing on Local Retailers

Question: Discuss about the Impacts of Online Marketing on Local Retailers. Answer: Introduction: Online marketing is another name for internet marketing. The name is commonly used by various consumers and manufacturers. It is a strategy that is used by marketers to promote their business products and services via the internet. Different entrepreneurs have created both personal and company websites to enhance their online business. The primary objective of corporate personnel advertising their products online is to popularize their products to the public. As compared to traditional marketing, internet marketing provides common marketing mechanisms due to the various and favorable marketing opportunities provided by this mode of business growth. Benefits of internet marketing include improving service delivering to customers, enhance communications among marketers and clients and reduce a marketer capital expenses (Chavan, 2013). Other advantages of online marketing are increased business growth potential and provide both sellers and buyers with a better business control plan. The growth of online business has however significantly affected online retailers, especially in the mobile marketing industry. An introduction of online websites selling cell phone has reduced the efficiency of local mobile sellers (Strm, Vendel Bredican, 2014).This is because online mobile websites sell their phones at lower prices as compared to local retailers thus several customers have opted to buy their products online due to the attractive offers. Local mobile retailers have suffered losses on their products due to high capital that they are often forced to use in investing in their businesses. For instance: local business retailers have to spend an extra cost on business premises rent and business permit license. Internet marketing, on the other hand, may not require a business license or a business premise rental cost. The introduction of online marketing across the globe has reduced mobile retailer's income by more than 30% (Wang, Malthousen Krishnamurthi, 2015). An introduction to online marketing has therefore caused a crisis for local mobile retailers thus making it hard for the retailers to grow their business and achieve their goals of activities. This study is aimed at analyzing the various challenges and impacts that mobile internet marketing has built on local mobile retailers This project is geared towards examining the different struggles faced by local mobile retailers as a result of online mobile marketing business. The planted objectives aimed at overcoming these struggles include; To explore the impacts of the online marketing on local mobile retailers Formulation of strategies intended to guiding local mobile entrepreneurs on overcoming marketing competition conflict caused by the introduction of online mobile marketing websites. A satisfactory analysis of the project goal will be achieved through literature review and data collection and survey methodological approaches. Literature Review: conducting research on the project by analyzing global annual business reports conducted by marketing elites on online marketing effects on traditional marketing (De, 2013).I will also do a social media review on different websites so as to get people ideologies on the modern business trend. I will also use Google search engine to gather information from various articles, journals, and books. A constituting analysis would then be conducted on this sources so as to determine the intensity of online business on local retailers. Data Collection and Survey; besides collecting data from various literature sources, data will also be conducted on individual business owners so as to assist in gathering first-hand information. The data shall be focused towards determining the rationale and the demerits of online marketing to local mobile retailers. The data will also relate the profit and loss concerning marketing mix strategies and product quality impacts. The project development will focus on qualitative data analysis. The qualitative data analysis targets online social media platforms and surveys from marketing business report guidance. References De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications Chavan, J. (2013). Internet bankingbenefits and challenges in an emerging economy. International Journal of Research in Business Management, 1(1), 19-26. Strm, R., Vendel, M., Bredican, J. (2014). Mobile marketing: A literature review on its value for consumers and retailers. Journal of Retailing and Consumer Services, 21(6), 1001-1012. Wang, R. J. H., Malthouse, E. C., Krishnamurthi, L. (2015). On the go: How mobile shopping affects customer purchase behavior. Journal of Retailing, 91(2), 217-234.